diff --git a/Makefile b/Makefile
index c591b25fe..cfe058571 100644
--- a/Makefile
+++ b/Makefile
@@ -37,7 +37,7 @@ CORE_ORIGIN?=		opnsense/${CORE_NAME}
 CORE_COMMENT?=		OPNsense development package
 CORE_MAINTAINER?=	franco@opnsense.org
 CORE_WWW?=		https://opnsense.org/
-CORE_MESSAGE?=		Follow the brave badger!
+CORE_MESSAGE?=		ACME delivery for the crafty coyote!
 CORE_DEPENDS?=		apinger \
 			ataidle \
 			beep \